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SOCIAL MEDIA MANAGEMENT PLAN

The objective of this campaign is to do the SMM work of your website. To achieve higher traffic and lead conversion, We at NeoSoft technology propose to follow the complete SMM process as mentioned below.

#tags

#neosofttech

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EXECUTIVE SUMMARY

Research & Analysis

Site analysis to check SMM compatibility and time projection for optimization results.
Analysis of Web logs to check the trend of existing traffic, referrals, and to find errors etc.
Competitor analysis to find opportunity & techniques used to get top ranking.

Social Media Optimization

Blog setup - Regular blog update will help in getting additional traffic to the site as well as facilitate in improving back links for targeted keywords.
Integration of social media bookmark tab so that People can benchmark, share or email product page.
Creation of profile on social networks ( twitter, facebook ), creation of communities for updates and announcement of posting of products and merging of all social media channels ( client will manage it ).

Other Improvements

Google Analytics setup with Goal configuration ( if not setup yet ).
Insertion of office address within site. This will help in local listing of site as well help out in authenticity.
Placing of most important call to action points on clickable places and with every scroll within page.

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INCREASE SOCIAL MEDIA VISIBILITY

Promotion of Blogs

Posting blogs on regular intervals
Optimizing blog with the help of smart widgets
Using twitter for blogs

Hitting Competitors

Creating profiles on predicted channels
Counter placement against competition
Joining similar communities
Redirecting visitors to desired place from communication

Five Force Analysis- UI analysis and modification suggestions, with Detailed Requirement Analysis

Voice Creation

Using twitter to broadcast any updates or communication
Targeting all forums and tweets for counter updates
Placing our community bars at all free profiles
Running paid ads for sometime

Offers and Cross Brand Promotion

Targeting other similar interest books to communicate more about same

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ACTIONS

Research ( Profiles based on related Keywords of the site )
- Social Media Networks Research
- Blogs
- Forums
- City Search
More emphasis will be given to geographically popular social network.
Create profiles on all the above Social Networks ( if not created )
Prepare comments, discussion post, polls to post on various social networks
Create blog ( Design and deploy Wordpress blog, on unique domain as well as integrating it with other blogs and publishing sites via creating an interactive link wheel plan. )
Facebook: Create customized Facebook business “Fan” page, along with programming tabs and integration.
Twitter: Design and create profile, including profile back.
Articles preparation [ Content will be provided by you ]
Link wheel creation

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FACEBOOK

A Facebook icon alerts visitors to your website of your presence on Facebook
Custom landing tabs – a flash page that directs traffic back to your website or specific links
Social plugin – 'Like' button, Facebook comments or News feeds
Blogs – a great way to promote your website on Facebook Page and cross promote your latest news, specials or information

Publish notes and create groups
Send links, product details to members, groups for getting opinion, reviews, etc
Create recent events like recent activities and upcoming events
Facebook provides classified ad services

Apply theme for the fan pages based on product description and product Information
Send offers, promotional codes, discount coupons to the members, groups, etc

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TWITTER

Great for direct website traffic, interacting with niche audience or community
More target audiences & increased click through rates and targets on links
Great way to be found internationally and build yourself as a resource
Create banner about products, organization, etc
Post order, product, link and ask for opinion and review
Post promotional codes for products
Can be used for affiliate marketing & microblogging
Build strong and powerful relationships with prospective customers
Focus on brand promotion and microblogging
Sales

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LINKEDIN

Request for Opinion & Suggestion
Increase Visibility
Enhance Connectability
Improve Google Page Rank
Gauge Health of a Company
Increase SEO Results
Track Start Ups

Create Professional Networks & Ask for Opinions and Reviews
Ask for Advice Linkedin Answers

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GOOGLE+

Each post has a unique URL and, when the content generates interaction, can potentially rank in search results
Your Potential customers are already there
Google+ allows for more direct and personal relationships
The quality and quantity of Google reviews are the most important variables determining inclusion and ranking in the local carousel
Google+ pages and personal profiles can be connected with a website to generate even greater reach on search engines using Publisher and Authorship markup, respectively
Integrating with other platforms like YouTube and Gmail is another great way to get exposure via Google+
Creating relationships with industry influencers
Unique functionality of hangouts ( live video chats )