Accredited
Professional

The Proven, Trusted & Reliable

IT Outsourcing

Partner

4000+ Employees
50+ Countries Served
6500+ Projects Done
25+ Years Experience
Profitable Since Inception
1500+ Happy Customers

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SEO STATISTICS SEARCH RESULTS

WHY

SEO?

3 BILLION SEARCHES

a day in 2013 that's a 33% increase from the same time last year

67%

of users on the internet choose

Users click on one of the first 3 results

Users click on first ranking site

Users click a link on the 1st page
Users progress to the 2nd page
Users that try different searches

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SEARCH ENGINE OPTIMIZATION PLAN

The better ranked your Websites / Applications are:

Visibility
Customers and Sales
Web Traffic
Brand Positioning
Potential Interest in Products and Services
Conversions and ROI Optimization
Inquiries

1 April 2013
1 December 2013
1 May 2014

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STRATEGIC PLANNING

Initial Site Analysis:

01

By analyzing the technical infastructure of the web site we seek out the strengths and weaknesses, which keywords were targeted previously, the on-page content, number of backlinks, competitor analysis etc.

Report and Recommendations:

02

Based on the initial analysis and individual circumstances, we prepare a recommendations report in which we offer tailored solutions. It depends on factors such as the size of the website, market in which it is operated, domain age & focus of the website whether it needs growth or ongoing maintenance and so on.

Keyword Research:

03

After an SEO strategy is mapped with a nominated number of keywords, optimized pages and link submissions, our analysts immediately start with researching keywords and come up with a shortlist of the most apt keywords. The shortlist is a mix of keyword recommendations from the client, surveys, customers and suppliers. It is prepapred using keyword research tools.

Implementation:

04

The changes to your website are implemented by your consultancy or your CMS (content management system) or even after consulting your web developer to code the changes required.

Reporting:

05

During your campaign, the progress reports are given by the SEO expert you have hired. Search Engine Optimization is a long term strategy, which means you will not see results overnight. There is open communication and you can ask any questions about the campaign.

Ongoing Maintenance:

06

If you have high rankings on Search Engines, you can consult us on whether you should expand your keyword portfolio and target more keywords or choose to maintain the optimization of your site. If you do not have high ranking, we will help you get there anyways.

Review:

07

Our SEO strategy plan reviews such as the Keywords Targeted, Optimized Pages, Building Backlinks, SEO Copywriting happens every six to twelve months.

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ONPAGE
SEO
OFFPAGE

Website Planning / Architecture

Meta Tags:

Title
Keywords
Description

Robots.txt

Website Content:

Keywords
Long Tail Keywords
H1, H2…. H6 Tags
Image Optimization

SEF (Search Engine Friendly) URL:

Bread Crumbs
Webpage Internal Links
Internal Anchor Links
Sitemap (For SE Indexing)

W3C Validation

Link Popularity Analysis

Competition Analysis

Building Backlinks

Search Engine Submission:

Directory Submission

Press Release Submission

Article Submission

Participation in Blogs, Forums

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SEO PROGRAM SPECIFICATION

Evaluation & Planning Phase

Process Deliverables
Current Site Stats Recording (Link Popularity, PR etc) Report
Search Engine Friendliness Analysis Report
Keyword Research Report (for feedback)
Keyword Selection (based on your feedback) Report
Keyword Finalization (based on your selection) E-mail
Pre-Optimization Search Engine Rank Recording Report
Content Writing Recommendations Report

Execution Phase

Optimization Data Creation (to be used later in SEO implementation) Report

Note: The Optimization data creation will contain complete details of the on-page optimization that is to be carried out on the WebPages short listed for SEO. This includes Title Tag, Meta Tags, Content optimization, Image Alt-Text, File/Directory name optimization, Title Attributes etc.

SEO Implementation Phase

SEO Implementation Execution For The Entire Site Checklist
Changes If Any Checklist

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On Page SEO Completion

Process

Deliverables
Final Site Re-submissions to Free Search Engines

Report
Completion Report

Report

Off Page Optimization Phase

Directory Submissions

Report
Article Submissions

Report
Document Sharing

Report
Blogs Submissions / Comments

Report
Video Optimization / Submission

Report
Presentation Sharing

Report
Photo & Image Sharing

Report
Local Search Engines Submissions

Report
Press Release Submissions

Report

Monitoring Phase

Rank Monitoring

Report
Traffic Report Analysis

Report
Further on Page Recommendations

Report

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WHEN CAN YOU SEE RANKING?

Organic or Natural Search Engine rankings are achieved due to a combination of both On-Page Optimization (SEO) and Off-Page Optimization (Building Backlinks). Realistically, you can expect to see results for some keywords starting 4-6 weeks after the final submission. Rankings usually stabilize after about three months after the implementation phase.

However, your traffic rises continuously since more and more search engines index more & more optimized pages of your website.

TRAFFIC
CONTENT
ANALYSIS
INDEXING KEYWORDS
WWW
RANKING

9

STRATEGIC PPC PLANNING

PAY PER CLICK (CPC,CPM)

Accredited
Professional

10

BENEFITS OF PPC CAMPAIGN?

Benefits for Fastest and Most Effective Way to Attract Traffic and Show Up on the Search Engine are as follows :

Budgeting
An Effective Targeted Campaign
Campaign Flexibility
Pay For Targeted Success
Real-time "Trackability"
Testing Possibilities
PPC Advertising Levels the Playing Field
Brand Awareness
Increase Local Visibility

Accredited
Professional

11

12

MOBILE MARKETING

Why do you need a dedicated mobile website?

Desktop Website

vs

Mobile Website

285% INCREASE IN CONVERSION RATE Take the traffic you already have & make it work!

We design your website to look like a mobile app.

Stop potential customers pinching the screen to try and read text.

Stop the need to search the screen for phone numbers and contact forms.

Simply press the phone number to start call.

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HOW ARE WE DIFFERENT?

We design your website around your keyword selection, which means the website reflects exactly what your audience is searching for:

A clearly illustrated service offer
Easy to follow navigation directs the audience to the audience to the correct areas of the website that leads to a conversion
Reach the right audience
Strong call to action to deliver leads right to your inbox

INBOUND LEADS

More than 2 per day within a time period of 3 months

CONSISTENT LEADS

2 leads per day since the website launched in Dec 2013

ENQUIRIES

Tripled once the websites search engine optimisation kicked in!

INBOUND LEADS

Upto 10 in the span of 5 months of launching new website.

CONVERSION DESIGN + TRAFFIC = LEADS

3 to 42 leads in 3 months!

Accredited
Professional

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GUARANTEES

We do not give false ranking guarantees.
It is not possible for any one to guarantee you a particular ranking on any search engine. Google and most other search engines clearly state this on their website.
Unethical SEO techniques will not be used in our SEO.We follow only white hat seo techniques.

The SEO techniques used to optimize the site will help make your website Search Engine Crawler Friendly.
We will not carry out any changes on your website without prior approval.

During keywords research analysis we include the keywords recommended by the client and suggest the best suitable keywords.
- All our suggested keywords will have searches as determined by our tools.
- None of the SEO techniques used by us will get our clients website banned.
Website will be submitted to the major free search engines and directories, including a few industry-specific free directories.

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